Traditional Marketing

Before Digital Marketing, Traditional Marketing Methods where used to promote a product or service, which were more prominent and it's main target was to attract the buying public.

Traditional or Offline Marketing consists of print-based media such as magazines, newspapers, newsletters, brochures, as well as letters, postcards and business cards. ​Furthermore, it includes radio and recordable media such as audio and video. Interpersonal communications including one to one meetings, group presentations e.g. lectures, seminars and workshops.