Before Digital Marketing, Traditional Marketing Methods where used to promote a product or service, which were more prominent and it's main target was to attract the buying public.
Traditional or Offline Marketing consists of print-based media such as magazines, newspapers, newsletters, brochures, as well as letters, postcards and business cards. Furthermore, it includes radio and recordable media such as audio and video. Interpersonal communications including one to one meetings, group presentations e.g. lectures, seminars and workshops.