What is Evergreen Content?
The secret behind a successful business blog is Evergreen Content, collecting backlinks, ranking it in the top search engines and receiving a huge percentage of organic traffic. In this article we will understand the meaning for your business, how you can create evergreen content and how this is the most important type of content for its real development!
What is Evergreen Content?
Evergreen content is that evergreen content that is designed to maintain its relevance and benefits in the long run. This period can be a long period, which can last for years - depending on the industry to which it is addressed - and requires minimal to zero maintenance. You can use it as a reference for other pieces of content you create in the future, as it continues to provide value to your readers.
But what are the characteristics that distinguish evergreen content from the regular content that you publish?
Stability: Stability through the value of evergreen content, we would say withstands the test of time. Except for some changes that may be needed, such as an updated link or an image, you will not need to change anything radically to keep it up to date.
Quality: Of course your goal is to always get quality content, but evergreen content is at a different level than a standard article or blog post on your website. You need to devote considerable time and effort to research, writing and designing to reap the full benefits. If your article is not good enough to attract a significant number of views and links when it is first published, it will probably never turn into evergreen content.
Value: Evergreen content is a clear position on a specific topic. When the public is looking for information on a particular topic, the evergreen content is the one that will automatically appear in front of them. Ideally the content is of tremendous value to individuals, they will probably promote it through their social media channels.
Cases of Evergreen Content
How-To Posts: How-to posts are one of its most popular forms. These posts have their place of honor because people will be constantly searching online for how they can do something, so through how-to posts you can seize the opportunity and attract more and more people to your business.
Interviews: Posting expert interviews is another great way to get people involved. By linking your website with well-known industry names, you manage to gain the necessary authority that many companies are looking for.
User Guides: The so-called user guides are often related to the corresponding how-to posts, because both of these types of evergreen content try to help users achieve a very specific goal. A user guide case could be considered an article that teaches users to use a specific function on their new smartphone. You can easily update these articles with minor changes each time a newer version of your product or service is released. Whatever change occurs, treat it as another opportunity to expand your already valuable content.
Customer Reviews: Customer reviews could very well be testimonials, depending on the type of your business. We would say that they are very popular among buyers. 61% of buyers said they consult other customers' reviews before buying a product or service. Customer reviews have a great influence on the purchase decision, because a review is directly related to the product itself and largely determines the trust of your potential customers.
Curated Lists: A curated list is a list embedded in a post on a particular topic, which has been carefully written, usually after a thorough research by its creator. This list content may contain tools, news, links, techniques or other resources that have the potential to be converted into evergreen content and are valuable to the visitor. This content editing makes it easier for users to search online, gathering virtually all the information they need in a single post.
How to convert your content to Evergreen Content
The first step in creating an evergreen content is to check your details. Sort your pages in descending order per pageview (or click, depending on the platform you use for your analytics). Low traffic content may not be evergreen content, so focus on your top results.
Eliminate any pages that have temporary and temporary content, such as news articles, statistics posts, latest trend posts, and seasonal articles, etc. Research the relevant keywords that people use to search for your posts and target a specific audience.
Once you have selected an article, make the necessary changes where necessary to make sure it is still relevant. If you are about to rewrite very large sections of the article, then it would be best to create a new article - the actual evergreen content does not require major changes from you.
Examples: Make sure the names, references, and links you use in your posts stay up to date. It is a fact that changes are constantly happening in every industry, so you must be careful, always staying up-to-date. If possible, one solution would be to replace any changes with new references and examples.
Statistics: Other things that are constantly changing are consumer attitudes and market trends, so you need to make sure that any statistics you use are no longer outdated. They do not have to be the most up-to-date and available numbers, as long as they continue to support your theme.
Links: Make sure all the links you use are still working. Search engines "applaud" that content that contains functional links, without redirects.
Calls-To-Action (CTAs): The goal of your website, and in particular of your blog, is to turn visitors into your readers. So make sure your CTAs use the right branding terms and lead users to the desired places.
While controlling and updating your content, optimize your pages for search engines. If you publish often enough, on a daily basis or on a weekly basis, you can avoid optimizing each of your posts individually. But on the other hand, evergreen content requires special attention. So in the next article you create, look carefully at all those targeted keywords that can optimize your evergreen content.
What will Evergreen Content offer to your business?
Anyone who uses the word SEO to describe their work will probably have devoted considerable time to creating backlinks for the company they work for. Backlinks are one of the most important ranking samples in Google algorithm, because they simply prove the percentage of trust that people show for your website and its content. But this does not mean that it is one of the easiest steps in your SEO strategy. In fact, the opposite. That's why the power of evergreen content is so great.
When you create evergreen content, it can act as a physical linkbait. If your articles are of high quality and have great value for readers, they in turn will show the desire to share them, linking them to their own website or sharing them on social media. The benefits of creating evergreen content are many for the overall link profile of your website:
Valuable content gets a lot of backlinks: In order for your content to have this timelessness, it must have a clear and in-depth approach. This may mean that when other companies create their own content, they will consult you as a point of reference. Once you have defined your content and your overall presence as an authority, backlinks to your content will definitely follow.
Quality content approaches links from quality websites: Definitely having a large number of quality links from quality and great websites is ideal, but as you develop this goal, remember that quality prevails over quantity.
You will receive the right kind of links: In addition to the so-called anchor texts, now with evergreen content users will link to it with exact match keywords, keyword phrases and branded keywords, ie all those elements that create a strong link profile for the your website.
You will maintain the link velocity: When we talk about link velocity, we refer to the speed of the links that will lead to your website, because part of your link profile is the natural connection speed to your website. Since, by its very nature, evergreen content will generate backlinks for you, you should also ensure that users have easy access through them.
You will be protected from negative SEO: Negative SEO, the so-called spam links are now a thing of the past with the latest updates from Google. You will be able to attract quality links from reputable and reliable domains, while reducing spam links, protecting your website from malicious (black hat) competitors.
On-page SEO: In addition to building quality and natural links to the website, evergreen content also boosts on-page SEO.
The enduring power of Evergreen Content
We talked about how evergreen content will remain valuable and relevant for a long time and how it will give you a huge source of traffic to your website. Something that is fantastic. But we certainly do not mean just that when we talk about the enduring power of your content. You can also use it to improve other pages on your website:
Depending on the original format of your evergreen content, you can convert it to another format. For example, if you have a how-to guide, a user guide or a curated list, you can turn them into an infographic or even a video, which you can post on your website or social media. You can also take advantage of the guest blogging opportunity presented to you, if you are willing.
The power of links and authority around your overall site can be enhanced through internal links, which promote your other pages. The credibility and trust you create through evergreen content will also enhance the rest of your content. People will start to take you seriously as a source for the industry.
Using evergreen content as a reference in your future posts is very important, especially if you use proprietary research statistics. By updating the information you collect, you can save time for the future.
Repost your content to other articles (repurposing). For example, if we are to create a content marketing guide in the future, we should definitely include a section on evergreen content, which means that this particular article would get our hands dirty. There would be no need to rediscover the wheel. Just make sure you link your content properly to avoid duplicate content.