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The role of Content in Digital Marketing

July 21, 2018

In 2019 we will see an increased need for organic, tailored, personal content.

 

Content is king, and it is expected to play an even bigger role in 2019 digital marketing. Developments in publishing, creative and targeting technology have made content creation increasingly accessible for all marketers.

 

A strong strategy of creative, personal, interesting 

content is eclipsing the traditional departments of SEO management, advertising and creative.

 

“Content is the new ad”

 

“Marketing” doesn’t have to necessarily mean paid promotion or advertising, especially since content can be cheaper, less limiting and more efficient than many paid ad formats.

 

According to Marketing Insider Group, 2019 will be “the age of ad blocking”

 

 As more and more consumers download ad blockers on their computers and cell phones, marketers will start to see the futility of spending so much of their budgets on ads no one wants.

 

 This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want.

 

Content is the new “SEO”

 

With each update of Penguin, Google continues cracking down on SEO tactics in violation of their policy. And with every algorithm update like Panda and Rank Brain, Google rewards high-quality content.

 

Traditional paid advertising still has its place in marketing, but content’s role is demanding an increasing share of marketing budgets for 2019.

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