The Digital World is changing rapidly. Social Media are becoming more and more involved in our daily lives. In order to succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.
1. There are now almost 2.5 billion social media users
Social media is one of the best ways to reach your target audience because of its sheer size and the amount of data available. The usage of Facebook and Instagram has been really important for businesses to be promoted. With social media, you can reach a massive amount of potential customers, through organic posts or through social media advertising. For instance, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting.
2. Social media is going mobile
We are becoming glued to our smartphones. Facebook studied the behavior of 100 people while they were watching TV at home. 94 of them had their smartphone in their hands while watching TV. And one of the top reasons they look away from the TV is to use their smartphone. This trend increases the importance of creating mobile-friendly or mobile-first content. A few things you could do include creating images with the recommended size that will be displayed fully on mobile or creating square or vertical videos.
3. Social messaging will greatly benefit businesses
People used to communicate with businesses via the phone, then emails, and then social media. Now, it’s social messaging. Facebook is also increasingly helping businesses reach their customers via messaging apps. Consumers’ preferred way of communicating with businesses has always been shifting. Now, they are shifting towards social messaging. Is your business ready to receive your customers’ messages?
4. Businesses can no longer afford to ignore social customer service
Customer service used to be private conversations between a customer and a customer service representative. Social me
dia has changed that entirely. The public nature of social media platforms is giving these conversations more exposure. Furthermore, with the ability to re-share a social media post, such complaints could be amplified and “go viral”.
5. Video is still the most popular content type
For the last two years, it is noticed saying that video is the most popular content type. This month will be no different and it is essential to make a plan of creating video marketing content on a budget, the importance of video marketing, and how it fits into your content strategy moving forward.